Scroll-stopping ideas, viral moments (the good kind), and lessons from brands trying to make noise without shouting. This is where social gets a little smarter and a lot more fun.
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Instagram is giving creators a new way to turn their content performance into business opportunities — and it’s surprisingly practical. The platform is reportedly testing downloadable PDF summaries that showcase your key account stats, engagement rates, and content performance — essentially a one-click media kit ready to share with brands. For
LinkedIn is quietly reshaping how businesses access their own performance data. Starting October 15, the platform’s Competitor Analytics tool — once freely available — will move behind a paywall. Until now, every company page could benchmark against multiple competitors for free, tracking their follower growth, engagement rates, and top-performing posts. But
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Instagram is testing a striking new video format that flips the usual expectations of Reels. Instead of vertical clips, creators can now upload ultra-wide 5120×1024 videos — looking more like a cinematic banner than a phone screen. What Is It and Why It’s Trending This new ratio delivers a
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LinkedIn is adding two new features to strengthen its role in career development: verified language skills and AI-powered interview preparation. Verified Duolingo English Test on Profiles Members can now display their Duolingo English Test scores directly on their profiles. * Moves beyond self-declared language skills * Scores are verified and update automatically
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Instagram is pushing further into image-first sharing with the wider rollout of its Shots feature, now available in more regions. Positioned as Instagram’s take on BeReal-style photo updates, Shots allows users to capture and post dual-camera images that blend the front and back view in a single frame. What’
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LinkedIn has updated its analytics dashboard by adding two new data points under the Engagement Metrics section: Save count and Send count. These signals go beyond likes, comments, and shares, helping creators and brands see the value of their posts in a more complete way. What’s new? Until now,
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LinkedIn is taking another big step toward building a more trustworthy professional environment. The platform has announced that verification tools are now being expanded to millions of businesses worldwide, ensuring that both companies and professionals can prove their authenticity more easily. Key Updates * Company Page Verification is no longer limited.
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YouTube’s 2025 Culture & Trends Report, TR25: Next Generation of Creativity, maps out how creators and audiences are reshaping the digital landscape. This year’s theme, Creative Maximalism, reflects a move toward sensory-rich, layered content that thrives on interaction and co-creation. Key Findings from the Report * A Global Language
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For years, LinkedIn creators and marketers have debated the “right” posting frequency. Some swear by weekly updates, others by daily posts, and some even push multiple times a day. To cut through the noise, Buffer analyzed over 2 million posts from 94,000+ accounts — and the results finally give us
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After years of requests from its community, Instagram has officially launched a dedicated iPad app. This long-awaited update means users can now scroll, post, and interact with content on a bigger screen, optimized for iPad’s display. What’s New * Optimized Experience: The app is designed specifically for iPad, not
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Instagram is doubling down on messaging with a new set of inbox management tools. Over the past few years, the platform has steadily shifted from being a place to browse polished feed posts into a hub of private, real-time conversations. Users today are far more likely to engage through DMs
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LinkedIn is making a clear statement against fake engagement. In a recent update to its guidelines, the platform added a new rule: members and Pages may face limits on how many comments they can post in a certain period. More importantly, comments created through automation tools or generated in bulk