The long-standing debate between in-housing and outsourcing may finally have a third answer — and it’s called co-sourcing. When PepsiCo and VaynerMedia recently revealed their new partnership structure, it wasn’t about choosing one side. Instead, they’ve built a shared ecosystem that merges the speed and proximity of in-house
Instagram is giving creators a new way to turn their content performance into business opportunities — and it’s surprisingly practical. The platform is reportedly testing downloadable PDF summaries that showcase your key account stats, engagement rates, and content performance — essentially a one-click media kit ready to share with brands. For
LinkedIn is quietly reshaping how businesses access their own performance data. Starting October 15, the platform’s Competitor Analytics tool — once freely available — will move behind a paywall. Until now, every company page could benchmark against multiple competitors for free, tracking their follower growth, engagement rates, and top-performing posts. But
Generative AI is not just reshaping how people search — it’s rewriting what they find. And Absolut Vodka is one of the first brands to take this shift seriously. When the team behind Absolut discovered that nearly 70% of ChatGPT’s mixology answers didn’t mention a single brand, they
Sephora is deepening its ties with creators through the launch of My Sephora Storefront, a new affiliate program designed to let beauty influencers build curated, shoppable spaces inside Sephora’s own ecosystem. The move positions Sephora at the forefront of creator commerce, reinforcing how much trust consumers — especially younger ones
WhatsApp is introducing a new update that could reshape how people connect across borders: in-chat language translation. Instead of copying text into another app or relying on external servers, translations now happen instantly, right inside your conversation. Even more importantly, the feature works with on-device language packs, meaning all translations
Instagram is testing a striking new video format that flips the usual expectations of Reels. Instead of vertical clips, creators can now upload ultra-wide 5120×1024 videos — looking more like a cinematic banner than a phone screen. What Is It and Why It’s Trending This new ratio delivers a
LinkedIn is adding two new features to strengthen its role in career development: verified language skills and AI-powered interview preparation. Verified Duolingo English Test on Profiles Members can now display their Duolingo English Test scores directly on their profiles. * Moves beyond self-declared language skills * Scores are verified and update automatically
Instagram is pushing further into image-first sharing with the wider rollout of its Shots feature, now available in more regions. Positioned as Instagram’s take on BeReal-style photo updates, Shots allows users to capture and post dual-camera images that blend the front and back view in a single frame. What’
For years, the Michelin Guide has been considered one of the most prestigious endorsements a restaurant can receive. Traditionally, a Michelin star was believed to drive credibility, higher pricing power, and consumer interest. But new research challenges this assumption, showing that the Michelin effect is more complex — and sometimes even
The wellness industry is no longer just for humans. From vitamin supplements and organic anxiety treatments to collagen “puptides” for joint care, pet wellness is exploding into a premium category with serious consumer demand. For brands, this isn’t just a passing trend — it’s a growing market with emotional,
LinkedIn has updated its analytics dashboard by adding two new data points under the Engagement Metrics section: Save count and Send count. These signals go beyond likes, comments, and shares, helping creators and brands see the value of their posts in a more complete way. What’s new? Until now,
Insights
The endless scroll has made digital experiences feel repetitive. Consumers may still live online, but they are craving real-world interactions that cut through the noise. New research shows that print and tactile marketing are once again influencing how people shop, share, and connect with brands. 1. The Value of Physical
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LinkedIn is taking another big step toward building a more trustworthy professional environment. The platform has announced that verification tools are now being expanded to millions of businesses worldwide, ensuring that both companies and professionals can prove their authenticity more easily. Key Updates * Company Page Verification is no longer limited.
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YouTube’s 2025 Culture & Trends Report, TR25: Next Generation of Creativity, maps out how creators and audiences are reshaping the digital landscape. This year’s theme, Creative Maximalism, reflects a move toward sensory-rich, layered content that thrives on interaction and co-creation. Key Findings from the Report * A Global Language
Technology
Meta is preparing to introduce a new player in the smart eyewear arena: the Hypernova (also known as “Celeste”). This ambitious device promises features far beyond its current Ray-Ban Meta smart glasses, while possibly being more affordable than initially anticipated. What Sets Hypernova Apart? * Built-in Display: Unlike earlier models, Hypernova
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For years, LinkedIn creators and marketers have debated the “right” posting frequency. Some swear by weekly updates, others by daily posts, and some even push multiple times a day. To cut through the noise, Buffer analyzed over 2 million posts from 94,000+ accounts — and the results finally give us
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After years of requests from its community, Instagram has officially launched a dedicated iPad app. This long-awaited update means users can now scroll, post, and interact with content on a bigger screen, optimized for iPad’s display. What’s New * Optimized Experience: The app is designed specifically for iPad, not
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Instagram is doubling down on messaging with a new set of inbox management tools. Over the past few years, the platform has steadily shifted from being a place to browse polished feed posts into a hub of private, real-time conversations. Users today are far more likely to engage through DMs
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LinkedIn is making a clear statement against fake engagement. In a recent update to its guidelines, the platform added a new rule: members and Pages may face limits on how many comments they can post in a certain period. More importantly, comments created through automation tools or generated in bulk
Insights
For decades, marketers have loved the idea of creative disruption—big, bold ideas that break conventions and get people talking. But a recent perspective from Marketing Week suggests that the smarter sell, especially in B2B, may no longer be about disruption at all. Instead, it’s about risk reduction: positioning
Insights
The rise of AI-powered search is reshaping how people discover and interact with brands. According to Bain & Company’s latest analysis, usage of ChatGPT surged by nearly 70% in the first half of 2025, with shopping-related queries growing by 25%. For marketers, this shift is more than a trend—
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TikTok just introduced one of its most important posting changes yet: from now on, you can only add five hashtags per video. It may look like a small tweak, but it signals something bigger. TikTok has been steadily positioning itself as a search-first platform. Hashtags aren’t just decorative anymore
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Are you one of those people who can’t resist checking how others quote your posts on X? For many users, quotes are often more interesting than the replies themselves — they show how your words are being reframed, celebrated, or sometimes challenged. With its latest update, X has redesigned the