Technology
AI is everywhere — in the way we shop, search, consume, and create. But while the technology is advancing rapidly, consumer attitudes toward AI are evolving at very different speeds. According to Bain & Company’s recent study, there isn’t one AI user — there are five. And for brands that
Insights
Luxury is shifting from aspiration to relevance. As Gen Z and Gen Alpha demand purpose, expression, and digital-first experiences, brands must evolve fast — or risk becoming obsolete. Here’s how to navigate the new codes of luxury.
Insights
The way people consume news is changing—fast. The 2025 Reuters Digital News Report reveals a fragmented, platform-led world where traditional media struggles to stay relevant, and trust is increasingly in the hands of creators, not institutions. For marketers, this is more than a media story. It's a
Insights
Nielsen’s latest wellness report shows consumers are prioritizing health, sustainability, and trust. From personalized tech to eco-conscious buying, wellness is now a lifestyle—offering marketers new ways to connect with value-driven audiences.
Social Media
Deloitte’s latest report reveals what top-performing brands are doing differently, and how marketers can keep up. Here are the highlights you need to know (in 3 minutes or less): Community is Strategy Brands are moving away from passive posting and toward meaningful interaction. Deloitte’s report shows that the
Social Media
In today’s ultra-competitive B2B landscape, capturing attention isn’t just a creative challenge. It’s a business imperative. According to a recent LinkedIn study, B2B marketers around the world are embracing video content more than ever to cut through the noise and stand out. Here’s why video has