Insights
Gen Z isn’t flipping through cookbooks or wandering grocery aisles for inspiration. Instead, they’re scrolling TikTok and Instagram, and then buying what they see. A new study by Publicis Commerce and OnePoll (Aug 2025) reveals just how tightly social content is now linked to what ends up on
Social Media
It’s official. Brands are no longer impressed by follower counts alone. According to a new eMarketer report, influencer marketing is shifting toward long-term loyalty and sustained engagement. Here’s what the data says: Virality is losing ground. Brands want creators who show up consistently, not just once. 76 percent
Social Media
In today’s ever-evolving marketing landscape, staying ahead isn’t just about reading reports; it’s about listening to the voices shaping the future. And while LinkedIn and industry blogs have their place, YouTube has quietly become a goldmine for fresh, real-world marketing insight. From B2B brand builders to DTC
Insights
When people think of “influencer marketing,” they picture skincare tutorials or aesthetic living rooms. But in B2B, where deals move slowly and trust matters more than clicks, credible voices can accelerate decision-making in ways traditional marketing can’t. In fact, research shows that 75% of decision-makers trust a brand more
Technology
Marketers often assume they already understand Gen Alpha: digital from birth, screen-addicted, influencer-obsessed, and always online. But the 2025 GWI report on this generation challenges many of these easy assumptions, and what it reveals is far more nuanced. Here are the most surprising truths. 1. They’re not drowning in
Insights
In 2025, B2B buying decisions aren’t just made in boardrooms. They’re shaped behind the scenes by professionals you likely won’t meet in a sales call. They’re called hidden buyers, and according to LinkedIn and Edelman’s latest joint report, they might be the most important audience
Insights
As the first half of 2025 wraps up, global digital marketing continues to show rapid evolution—especially in social media, AI investment, and video storytelling. 1. Social Media & Influencers 📱 * The social media advertising market is projected to grow 12% in 2025, per WARC. * A significant 59% of marketers say
Insights
Why Smart Brands Are Playing On the Other Side of the Comment Box In 2025, the fiercest competitions aren't in the feed—they're in the comment sections. That's where outbound engagement meets creativity. Two powerful tactics define this space: * Trend-Jacking – reacting fast to viral
News
In a world where marketing changes weekly and algorithms shift overnight, podcasts are more than entertainment — they’re one of the fastest ways to stay sharp, inspired, and one step ahead. Whether you're a marketer, strategist, content lead, media planner, or solo founder, the right podcast can become
Insights
For the first time ever, UK adults are spending more time on their mobile devices than watching live TV. According to IPA’s TouchPoints 2024, mobile has overtaken TV as the primary screen — a shift that doesn’t just reflect changing habits, but demands a radical rethinking of how brands
Technology
AI is everywhere — in the way we shop, search, consume, and create. But while the technology is advancing rapidly, consumer attitudes toward AI are evolving at very different speeds. According to Bain & Company’s recent study, there isn’t one AI user — there are five. And for brands that
Insights
Luxury is shifting from aspiration to relevance. As Gen Z and Gen Alpha demand purpose, expression, and digital-first experiences, brands must evolve fast — or risk becoming obsolete. Here’s how to navigate the new codes of luxury.