Insights
Acuity Pricing has released “The Hidden Mind,” a new report created with behavioural scientist Richard Shotton. The research brings together 10 years of studies across Canada, China, Mexico, the U.S. and the U.K., highlighting how subtle psychological cues can significantly increase the effectiveness of promotions. The core idea
Insights
According to new research by Publicis Luxe and OpinionWay, Generation X is becoming one of the most valuable — yet still under-addressed — consumer groups in the global luxury space. And for brands operating in markets like the UAE, the opportunity is even bigger. Why Gen X Is Rising in the UAE
Insights
The long-standing debate between in-housing and outsourcing may finally have a third answer — and it’s called co-sourcing. When PepsiCo and VaynerMedia recently revealed their new partnership structure, it wasn’t about choosing one side. Instead, they’ve built a shared ecosystem that merges the speed and proximity of in-house
Insights
Generative AI is not just reshaping how people search — it’s rewriting what they find. And Absolut Vodka is one of the first brands to take this shift seriously. When the team behind Absolut discovered that nearly 70% of ChatGPT’s mixology answers didn’t mention a single brand, they
Insights
Sephora is deepening its ties with creators through the launch of My Sephora Storefront, a new affiliate program designed to let beauty influencers build curated, shoppable spaces inside Sephora’s own ecosystem. The move positions Sephora at the forefront of creator commerce, reinforcing how much trust consumers — especially younger ones
Insights
For years, the Michelin Guide has been considered one of the most prestigious endorsements a restaurant can receive. Traditionally, a Michelin star was believed to drive credibility, higher pricing power, and consumer interest. But new research challenges this assumption, showing that the Michelin effect is more complex — and sometimes even
Insights
The wellness industry is no longer just for humans. From vitamin supplements and organic anxiety treatments to collagen “puptides” for joint care, pet wellness is exploding into a premium category with serious consumer demand. For brands, this isn’t just a passing trend — it’s a growing market with emotional,
Insights
The endless scroll has made digital experiences feel repetitive. Consumers may still live online, but they are craving real-world interactions that cut through the noise. New research shows that print and tactile marketing are once again influencing how people shop, share, and connect with brands. 1. The Value of Physical
Social Media
YouTube’s 2025 Culture & Trends Report, TR25: Next Generation of Creativity, maps out how creators and audiences are reshaping the digital landscape. This year’s theme, Creative Maximalism, reflects a move toward sensory-rich, layered content that thrives on interaction and co-creation. Key Findings from the Report * A Global Language
Social Media
For years, LinkedIn creators and marketers have debated the “right” posting frequency. Some swear by weekly updates, others by daily posts, and some even push multiple times a day. To cut through the noise, Buffer analyzed over 2 million posts from 94,000+ accounts — and the results finally give us
Insights
For decades, marketers have loved the idea of creative disruption—big, bold ideas that break conventions and get people talking. But a recent perspective from Marketing Week suggests that the smarter sell, especially in B2B, may no longer be about disruption at all. Instead, it’s about risk reduction: positioning
Insights
The rise of AI-powered search is reshaping how people discover and interact with brands. According to Bain & Company’s latest analysis, usage of ChatGPT surged by nearly 70% in the first half of 2025, with shopping-related queries growing by 25%. For marketers, this shift is more than a trend—