Social Media
YouTube is testing a new feature that lets creators tag collaborators directly in video titles. This makes it easier to highlight multiple creators in one piece of content and helps videos reach wider audiences. What’s New The feature allows creators to add other channels as official collaborators. Their profile
Social Media
You’ve probably heard it a hundred times: “You should post more Reels.” But building an effective Instagram presence isn’t just about posting what’s trending. It’s about understanding what each format is designed to do, and how they work together within a broader content strategy. Instagram recently
Social Media
YouTube Shorts is no longer just a TikTok alternative. With over 200 billion monthly views, the format has become a serious player in short-form video, and marketers are starting to treat it that way. From Feature to Full Channel YouTube has positioned Shorts as more than a side feature. It’
Social Media
It’s official. Brands are no longer impressed by follower counts alone. According to a new eMarketer report, influencer marketing is shifting toward long-term loyalty and sustained engagement. Here’s what the data says: Virality is losing ground. Brands want creators who show up consistently, not just once. 76 percent
Social Media
In today’s ever-evolving marketing landscape, staying ahead isn’t just about reading reports; it’s about listening to the voices shaping the future. And while LinkedIn and industry blogs have their place, YouTube has quietly become a goldmine for fresh, real-world marketing insight. From B2B brand builders to DTC
Social Media
Elon Musk recently announced that X (formerly Twitter) is planning to bring back Vine, the once-iconic short-form video platform, this time powered by AI. Originally launched in 2013, Vine was known for its 6-second looping videos that gave rise to some of the internet’s most recognizable creators and moments.
Social Media
Instagram has quietly begun testing a new feature called “Friend Map”, allowing users to share their real-time location via direct messages, visually pinned on an in-app map. Designed for spontaneous meetups like concerts, cafés, or nightlife. It gives users more flexibility than previous map features by limiting visibility to mutual
Insights
When people think of “influencer marketing,” they picture skincare tutorials or aesthetic living rooms. But in B2B, where deals move slowly and trust matters more than clicks, credible voices can accelerate decision-making in ways traditional marketing can’t. In fact, research shows that 75% of decision-makers trust a brand more
Social Media
YouTube is introducing a long‑awaited feature: title testing within YouTube Studio’s “Test & Compare” tool. Now, creators can test different titles side‑by‑side without re‑uploading videos, and let real viewer data decide what works best. Previously, thumbnail A/B testing was the only option. Titles may
Google is bringing a wave of creativity to your camera roll. In a new update to Google Photos — used by more than 1.5 billion people worldwide — the app will now let users turn still images into short videos and remix photos into visual styles like anime, sketches, or 3D.
Social Media
Instagram is testing a new feature that tells you exactly which slide in a carousel post received the like. Until now, you could only see total engagement, likes, saves, and shares across the entire carousel. But with this update, creators will be able to view slide-by-slide performance data. That means:
Technology
Marketers often assume they already understand Gen Alpha: digital from birth, screen-addicted, influencer-obsessed, and always online. But the 2025 GWI report on this generation challenges many of these easy assumptions, and what it reveals is far more nuanced. Here are the most surprising truths. 1. They’re not drowning in