Social Media
Instagram is doubling down on messaging with a new set of inbox management tools. Over the past few years, the platform has steadily shifted from being a place to browse polished feed posts into a hub of private, real-time conversations. Users today are far more likely to engage through DMs
Social Media
LinkedIn is making a clear statement against fake engagement. In a recent update to its guidelines, the platform added a new rule: members and Pages may face limits on how many comments they can post in a certain period. More importantly, comments created through automation tools or generated in bulk
Insights
For decades, marketers have loved the idea of creative disruption—big, bold ideas that break conventions and get people talking. But a recent perspective from Marketing Week suggests that the smarter sell, especially in B2B, may no longer be about disruption at all. Instead, it’s about risk reduction: positioning
Insights
The rise of AI-powered search is reshaping how people discover and interact with brands. According to Bain & Company’s latest analysis, usage of ChatGPT surged by nearly 70% in the first half of 2025, with shopping-related queries growing by 25%. For marketers, this shift is more than a trend—
Social Media
TikTok just introduced one of its most important posting changes yet: from now on, you can only add five hashtags per video. It may look like a small tweak, but it signals something bigger. TikTok has been steadily positioning itself as a search-first platform. Hashtags aren’t just decorative anymore
Social Media
Are you one of those people who can’t resist checking how others quote your posts on X? For many users, quotes are often more interesting than the replies themselves — they show how your words are being reframed, celebrated, or sometimes challenged. With its latest update, X has redesigned the
Social Media
Instagram’s latest Insights update introduces a set of powerful new analytics designed to help brands and content creators understand their audience on a deeper level. From pinpointing the exact moment a viewer engages to revealing which posts drive the most followers, these changes bring clarity and precision to performance
Insights
The “blind box” sales strategy thrives on a powerful combination of mystery and scarcity. Pop Mart’s Labubu collection has grown from a Chinese phenomenon into a global craze, and understanding how this model works can help marketers sharpen their strategies. A recent study published by Elsevier examines the impact
Social Media
Instagram CEO Adam Mosseri recently dismissed a popular belief: interacting with content similar to your own will not affect your post’s reach. He explained that while Meta's Edits app does currently give a modest reach boost, this is a temporary incentive designed to raise awareness of the
Insights
Gen Z is redefining what loyalty means. It’s not about points and perks anymore. A recent Marketing Dive report reveals that membership in loyalty programs still matters, but only when it feels real, communal, and human. Programs that feel impersonal quickly lose traction — almost one-third of Gen Z and
Insights
Gen Z isn’t flipping through cookbooks or wandering grocery aisles for inspiration. Instead, they’re scrolling TikTok and Instagram, and then buying what they see. A new study by Publicis Commerce and OnePoll (Aug 2025) reveals just how tightly social content is now linked to what ends up on
Technology
OpenAI has released GPT-5, and it’s more than just an upgrade. It’s smarter, faster, and far better at handling the kinds of tasks real people do every day. Whether you’re building marketing campaigns or managing projects, GPT-5 brings new abilities that actually change how you work. Here’