Social Media
Starting July 10, 2025, Instagram’s public content from professional accounts (creator or business, 18+) will begin showing up in Google search results. Yes, your Reels, carousels, and posts are now search indexable — outside the app. For years, Instagram content lived in a walled garden. Now, it’s stepping onto
Social Media
Until now, sharing a Spotify track to Instagram Stories meant sending a static visual — album art, song title, and a link. No sound. No feeling. But now, Instagram has changed that. As of this week, when you share a song from Spotify to Stories, it automatically plays a 15-second preview,
News
In a world where marketing changes weekly and algorithms shift overnight, podcasts are more than entertainment — they’re one of the fastest ways to stay sharp, inspired, and one step ahead. Whether you're a marketer, strategist, content lead, media planner, or solo founder, the right podcast can become
Social Media
“Starting tomorrow, the esthetic nightmare that is hashtags will be banned from ads on X.” – Elon Musk, June 26, 2025 With that tweet, X (formerly Twitter) made it official: Hashtags are gone from promoted posts. Screen space will now cost more — depending on how much of it your ad occupies.
Social Media
In a move that blurs the line between professional and creator-driven platforms, LinkedIn has introduced video covers for articles and newsletters. This seemingly simple update marks a strategic shift — putting personal brand and visual storytelling at the front of long-form content. If you’re using LinkedIn for thought leadership, lead
Social Media
Managing brand accounts shouldn’t require sharing passwords with half your team. With Instagram’s Shared Access feature, you can now grant secure, controlled access to collaborators — without compromising your login credentials. For marketers, agencies, and creators, this means more flexibility, more security, and less chaos. What Is Shared Access?
Social Media
Traditional advertising isn’t dead — but trust is under pressure. Consumers today don’t just question what brands say; they question why they’re saying it. That’s exactly why Unilever, one of the world’s biggest advertisers, now allocates 50% of its media spend to creator-led strategies across social
Insights
For the first time ever, UK adults are spending more time on their mobile devices than watching live TV. According to IPA’s TouchPoints 2024, mobile has overtaken TV as the primary screen — a shift that doesn’t just reflect changing habits, but demands a radical rethinking of how brands
Technology
AI is everywhere — in the way we shop, search, consume, and create. But while the technology is advancing rapidly, consumer attitudes toward AI are evolving at very different speeds. According to Bain & Company’s recent study, there isn’t one AI user — there are five. And for brands that
Insights
Luxury is shifting from aspiration to relevance. As Gen Z and Gen Alpha demand purpose, expression, and digital-first experiences, brands must evolve fast — or risk becoming obsolete. Here’s how to navigate the new codes of luxury.
Insights
The way people consume news is changing—fast. The 2025 Reuters Digital News Report reveals a fragmented, platform-led world where traditional media struggles to stay relevant, and trust is increasingly in the hands of creators, not institutions. For marketers, this is more than a media story. It's a
Insights
Nielsen’s latest wellness report shows consumers are prioritizing health, sustainability, and trust. From personalized tech to eco-conscious buying, wellness is now a lifestyle—offering marketers new ways to connect with value-driven audiences.