Social Media
Instagram has quietly begun testing a new feature called “Friend Map”, allowing users to share their real-time location via direct messages, visually pinned on an in-app map. Designed for spontaneous meetups like concerts, cafés, or nightlife. It gives users more flexibility than previous map features by limiting visibility to mutual
Insights
When people think of “influencer marketing,” they picture skincare tutorials or aesthetic living rooms. But in B2B, where deals move slowly and trust matters more than clicks, credible voices can accelerate decision-making in ways traditional marketing can’t. In fact, research shows that 75% of decision-makers trust a brand more
Social Media
YouTube is introducing a long‑awaited feature: title testing within YouTube Studio’s “Test & Compare” tool. Now, creators can test different titles side‑by‑side without re‑uploading videos, and let real viewer data decide what works best. Previously, thumbnail A/B testing was the only option. Titles may
Google is bringing a wave of creativity to your camera roll. In a new update to Google Photos — used by more than 1.5 billion people worldwide — the app will now let users turn still images into short videos and remix photos into visual styles like anime, sketches, or 3D.
Social Media
Instagram is testing a new feature that tells you exactly which slide in a carousel post received the like. Until now, you could only see total engagement, likes, saves, and shares across the entire carousel. But with this update, creators will be able to view slide-by-slide performance data. That means:
Technology
Marketers often assume they already understand Gen Alpha: digital from birth, screen-addicted, influencer-obsessed, and always online. But the 2025 GWI report on this generation challenges many of these easy assumptions, and what it reveals is far more nuanced. Here are the most surprising truths. 1. They’re not drowning in
Insights
In 2025, B2B buying decisions aren’t just made in boardrooms. They’re shaped behind the scenes by professionals you likely won’t meet in a sales call. They’re called hidden buyers, and according to LinkedIn and Edelman’s latest joint report, they might be the most important audience
Social Media
Instagram is rolling out its Trial Reels feature to all public creators with at least 1,000 followers. Once exclusive, this tool now enables a broader range of users to test out their Reels on non-followers before sharing them with their whole audience. How Trial Reels Work * Creators toggle “Trial”
Technology
According to Reuters via TechCrunch, OpenAI is gearing up to release a new AI-powered web browser in the coming weeks, built on Chromium and integrated with ChatGPT and its Operator AI agent. The browser will reportedly include native ChatGPT integration, enabling users to interact with the model without visiting a
Insights
As the first half of 2025 wraps up, global digital marketing continues to show rapid evolution—especially in social media, AI investment, and video storytelling. 1. Social Media & Influencers 📱 * The social media advertising market is projected to grow 12% in 2025, per WARC. * A significant 59% of marketers say
Insights
Why Smart Brands Are Playing On the Other Side of the Comment Box In 2025, the fiercest competitions aren't in the feed—they're in the comment sections. That's where outbound engagement meets creativity. Two powerful tactics define this space: * Trend-Jacking – reacting fast to viral
Technology
OpenAI is quietly testing a new ChatGPT feature called “Study Together” — a mysterious, opt-in mode that appears to let users collaborate, compare answers, or maybe even chat with each other inside the AI experience. While details are still limited, early testers on Reddit and X describe it as a “real-time