Social Media
Instagram is testing a striking new video format that flips the usual expectations of Reels. Instead of vertical clips, creators can now upload ultra-wide 5120×1024 videos — looking more like a cinematic banner than a phone screen. What Is It and Why It’s Trending This new ratio delivers a
Social Media
LinkedIn is adding two new features to strengthen its role in career development: verified language skills and AI-powered interview preparation. Verified Duolingo English Test on Profiles Members can now display their Duolingo English Test scores directly on their profiles. * Moves beyond self-declared language skills * Scores are verified and update automatically
Social Media
Instagram is pushing further into image-first sharing with the wider rollout of its Shots feature, now available in more regions. Positioned as Instagram’s take on BeReal-style photo updates, Shots allows users to capture and post dual-camera images that blend the front and back view in a single frame. What’
Insights
For years, the Michelin Guide has been considered one of the most prestigious endorsements a restaurant can receive. Traditionally, a Michelin star was believed to drive credibility, higher pricing power, and consumer interest. But new research challenges this assumption, showing that the Michelin effect is more complex — and sometimes even
Insights
The wellness industry is no longer just for humans. From vitamin supplements and organic anxiety treatments to collagen “puptides” for joint care, pet wellness is exploding into a premium category with serious consumer demand. For brands, this isn’t just a passing trend — it’s a growing market with emotional,
Social Media
LinkedIn has updated its analytics dashboard by adding two new data points under the Engagement Metrics section: Save count and Send count. These signals go beyond likes, comments, and shares, helping creators and brands see the value of their posts in a more complete way. What’s new? Until now,
Insights
The endless scroll has made digital experiences feel repetitive. Consumers may still live online, but they are craving real-world interactions that cut through the noise. New research shows that print and tactile marketing are once again influencing how people shop, share, and connect with brands. 1. The Value of Physical
Social Media
LinkedIn is taking another big step toward building a more trustworthy professional environment. The platform has announced that verification tools are now being expanded to millions of businesses worldwide, ensuring that both companies and professionals can prove their authenticity more easily. Key Updates * Company Page Verification is no longer limited.
Social Media
YouTube’s 2025 Culture & Trends Report, TR25: Next Generation of Creativity, maps out how creators and audiences are reshaping the digital landscape. This year’s theme, Creative Maximalism, reflects a move toward sensory-rich, layered content that thrives on interaction and co-creation. Key Findings from the Report * A Global Language
Technology
Meta is preparing to introduce a new player in the smart eyewear arena: the Hypernova (also known as “Celeste”). This ambitious device promises features far beyond its current Ray-Ban Meta smart glasses, while possibly being more affordable than initially anticipated. What Sets Hypernova Apart? * Built-in Display: Unlike earlier models, Hypernova
Social Media
For years, LinkedIn creators and marketers have debated the “right” posting frequency. Some swear by weekly updates, others by daily posts, and some even push multiple times a day. To cut through the noise, Buffer analyzed over 2 million posts from 94,000+ accounts — and the results finally give us
Social Media
After years of requests from its community, Instagram has officially launched a dedicated iPad app. This long-awaited update means users can now scroll, post, and interact with content on a bigger screen, optimized for iPad’s display. What’s New * Optimized Experience: The app is designed specifically for iPad, not