Social Media
According to Instagram, one of the most requested Reels features is now live: Watch History. For years, users tried every possible workaround — digging through downloaded data, searching DMs, or scrolling endlessly — just to find a Reel they know they watched but couldn’t locate again. Now, Instagram finally solves that
News
Generative AI is no longer a side experiment for consumer brands — it’s becoming an infrastructure shift. And few examples make this clearer than Mondelez. According to senior leadership, the snacking giant has now invested over $40 million in a proprietary AI video tool designed to halve production costs and
Social Media
The LinkedIn feed has been filled with a surprising wave of user-run “experiments”: women changing their profile photos and names to male personas, then posting the exact same content to compare performance. And in several cases, the results looked dramatic — some reported up to 700% more impressions when posting under
Insights
Acuity Pricing has released “The Hidden Mind,” a new report created with behavioural scientist Richard Shotton. The research brings together 10 years of studies across Canada, China, Mexico, the U.S. and the U.K., highlighting how subtle psychological cues can significantly increase the effectiveness of promotions. The core idea
Insights
According to new research by Publicis Luxe and OpinionWay, Generation X is becoming one of the most valuable — yet still under-addressed — consumer groups in the global luxury space. And for brands operating in markets like the UAE, the opportunity is even bigger. Why Gen X Is Rising in the UAE
Social Media
Engaging with your audience plays a far bigger role in social media performance than most creators realize.
Insights
The long-standing debate between in-housing and outsourcing may finally have a third answer — and it’s called co-sourcing. When PepsiCo and VaynerMedia recently revealed their new partnership structure, it wasn’t about choosing one side. Instead, they’ve built a shared ecosystem that merges the speed and proximity of in-house
Social Media
Instagram is giving creators a new way to turn their content performance into business opportunities — and it’s surprisingly practical. The platform is reportedly testing downloadable PDF summaries that showcase your key account stats, engagement rates, and content performance — essentially a one-click media kit ready to share with brands. For
LinkedIn is quietly reshaping how businesses access their own performance data. Starting October 15, the platform’s Competitor Analytics tool — once freely available — will move behind a paywall. Until now, every company page could benchmark against multiple competitors for free, tracking their follower growth, engagement rates, and top-performing posts. But
Insights
Generative AI is not just reshaping how people search — it’s rewriting what they find. And Absolut Vodka is one of the first brands to take this shift seriously. When the team behind Absolut discovered that nearly 70% of ChatGPT’s mixology answers didn’t mention a single brand, they
Insights
Sephora is deepening its ties with creators through the launch of My Sephora Storefront, a new affiliate program designed to let beauty influencers build curated, shoppable spaces inside Sephora’s own ecosystem. The move positions Sephora at the forefront of creator commerce, reinforcing how much trust consumers — especially younger ones
Technology
WhatsApp is introducing a new update that could reshape how people connect across borders: in-chat language translation. Instead of copying text into another app or relying on external servers, translations now happen instantly, right inside your conversation. Even more importantly, the feature works with on-device language packs, meaning all translations