Social Media
Instagram’s latest Insights update introduces a set of powerful new analytics designed to help brands and content creators understand their audience on a deeper level. From pinpointing the exact moment a viewer engages to revealing which posts drive the most followers, these changes bring clarity and precision to performance
Insights
The “blind box” sales strategy thrives on a powerful combination of mystery and scarcity. Pop Mart’s Labubu collection has grown from a Chinese phenomenon into a global craze, and understanding how this model works can help marketers sharpen their strategies. A recent study published by Elsevier examines the impact
Social Media
Instagram CEO Adam Mosseri recently dismissed a popular belief: interacting with content similar to your own will not affect your post’s reach. He explained that while Meta's Edits app does currently give a modest reach boost, this is a temporary incentive designed to raise awareness of the
Insights
Gen Z is redefining what loyalty means. It’s not about points and perks anymore. A recent Marketing Dive report reveals that membership in loyalty programs still matters, but only when it feels real, communal, and human. Programs that feel impersonal quickly lose traction — almost one-third of Gen Z and
Insights
Gen Z isn’t flipping through cookbooks or wandering grocery aisles for inspiration. Instead, they’re scrolling TikTok and Instagram, and then buying what they see. A new study by Publicis Commerce and OnePoll (Aug 2025) reveals just how tightly social content is now linked to what ends up on
Technology
OpenAI has released GPT-5, and it’s more than just an upgrade. It’s smarter, faster, and far better at handling the kinds of tasks real people do every day. Whether you’re building marketing campaigns or managing projects, GPT-5 brings new abilities that actually change how you work. Here’
Social Media
YouTube is testing a new feature that lets creators tag collaborators directly in video titles. This makes it easier to highlight multiple creators in one piece of content and helps videos reach wider audiences. What’s New The feature allows creators to add other channels as official collaborators. Their profile
Social Media
You’ve probably heard it a hundred times: “You should post more Reels.” But building an effective Instagram presence isn’t just about posting what’s trending. It’s about understanding what each format is designed to do, and how they work together within a broader content strategy. Instagram recently
Social Media
YouTube Shorts is no longer just a TikTok alternative. With over 200 billion monthly views, the format has become a serious player in short-form video, and marketers are starting to treat it that way. From Feature to Full Channel YouTube has positioned Shorts as more than a side feature. It’
Social Media
It’s official. Brands are no longer impressed by follower counts alone. According to a new eMarketer report, influencer marketing is shifting toward long-term loyalty and sustained engagement. Here’s what the data says: Virality is losing ground. Brands want creators who show up consistently, not just once. 76 percent
Social Media
In today’s ever-evolving marketing landscape, staying ahead isn’t just about reading reports; it’s about listening to the voices shaping the future. And while LinkedIn and industry blogs have their place, YouTube has quietly become a goldmine for fresh, real-world marketing insight. From B2B brand builders to DTC
Social Media
Elon Musk recently announced that X (formerly Twitter) is planning to bring back Vine, the once-iconic short-form video platform, this time powered by AI. Originally launched in 2013, Vine was known for its 6-second looping videos that gave rise to some of the internet’s most recognizable creators and moments.