The LinkedIn Posting Formula That Actually Works
For years, LinkedIn creators and marketers have debated the “right” posting frequency. Some swear by weekly updates, others by daily posts, and some even push multiple times a day. To cut through the noise, Buffer analyzed over 2 million posts from 94,000+ accounts — and the results finally give us a clear picture of what works best.
The Sweet Spot: 2–5 Posts Per Week
Buffer’s data shows a sharp jump when moving from one post a week to two or more. Posting 2–5 times weekly:
- Delivers +1,182 impressions per post on average
- Lifts engagement rate by 0.23 percentage points
- Boosts distribution without overwhelming your content calendar
More Posts, More Growth
If you can maintain consistency and quality, posting more often keeps compounding the gains:
- 6–10 posts per week
+5,001 impressions per post
+0.76 percentage point increase in engagement rate - 11+ posts per week
Nearly 17,000 more impressions per post
3x more engagements
+1.4 percentage point jump in engagement rate
Why This Matters
One post a week isn’t enough if growth is your goal. Whether you have 500 followers or 50,000, posting more often makes each post perform harder. And importantly, the study confirmed that this effect holds true across all account sizes and all formats (text, image, video, carousel/PDF).
Key Takeaways for Marketers
- Sustainable growth: Aim for 2–5 posts weekly
- Faster reach and engagement: Push for 6–10 weekly
- Maximum growth: Go beyond 11 if you can sustain quality
Final Note
If you’ve been guessing your LinkedIn posting cadence, Buffer’s data offers clarity: consistency and volume matter. More posts don’t just add up — they make each individual post more powerful.
