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Generative AI is no longer a side experiment for consumer brands — it’s becoming an infrastructure shift. And few examples make this clearer than Mondelez. According to senior leadership, the snacking giant has now invested over $40 million in a proprietary AI video tool designed to halve production costs and
Insights
Generative AI is not just reshaping how people search — it’s rewriting what they find. And Absolut Vodka is one of the first brands to take this shift seriously. When the team behind Absolut discovered that nearly 70% of ChatGPT’s mixology answers didn’t mention a single brand, they
Technology
WhatsApp is introducing a new update that could reshape how people connect across borders: in-chat language translation. Instead of copying text into another app or relying on external servers, translations now happen instantly, right inside your conversation. Even more importantly, the feature works with on-device language packs, meaning all translations
Technology
Meta is preparing to introduce a new player in the smart eyewear arena: the Hypernova (also known as “Celeste”). This ambitious device promises features far beyond its current Ray-Ban Meta smart glasses, while possibly being more affordable than initially anticipated. What Sets Hypernova Apart? * Built-in Display: Unlike earlier models, Hypernova
Technology
OpenAI has released GPT-5, and it’s more than just an upgrade. It’s smarter, faster, and far better at handling the kinds of tasks real people do every day. Whether you’re building marketing campaigns or managing projects, GPT-5 brings new abilities that actually change how you work. Here’
Technology
Marketers often assume they already understand Gen Alpha: digital from birth, screen-addicted, influencer-obsessed, and always online. But the 2025 GWI report on this generation challenges many of these easy assumptions, and what it reveals is far more nuanced. Here are the most surprising truths. 1. They’re not drowning in
Technology
According to Reuters via TechCrunch, OpenAI is gearing up to release a new AI-powered web browser in the coming weeks, built on Chromium and integrated with ChatGPT and its Operator AI agent. The browser will reportedly include native ChatGPT integration, enabling users to interact with the model without visiting a
Technology
OpenAI is quietly testing a new ChatGPT feature called “Study Together” — a mysterious, opt-in mode that appears to let users collaborate, compare answers, or maybe even chat with each other inside the AI experience. While details are still limited, early testers on Reddit and X describe it as a “real-time
News
In a world where marketing changes weekly and algorithms shift overnight, podcasts are more than entertainment — they’re one of the fastest ways to stay sharp, inspired, and one step ahead. Whether you're a marketer, strategist, content lead, media planner, or solo founder, the right podcast can become
Insights
For the first time ever, UK adults are spending more time on their mobile devices than watching live TV. According to IPA’s TouchPoints 2024, mobile has overtaken TV as the primary screen — a shift that doesn’t just reflect changing habits, but demands a radical rethinking of how brands
Technology
AI is everywhere — in the way we shop, search, consume, and create. But while the technology is advancing rapidly, consumer attitudes toward AI are evolving at very different speeds. According to Bain & Company’s recent study, there isn’t one AI user — there are five. And for brands that
Technology
Meta is stepping into new territory with its latest wearable launch and this time, it’s not just about style. In partnership with Oakley, Meta is introducing a limited-edition line of smart glasses that blend hands-free functionality with performance-ready design. The first release, called the Oakley Meta HSTN (pronounced “How-stuhn”