Saves and Sends Now Count on LinkedIn

LinkedIn has updated its analytics dashboard by adding two new data points under the Engagement Metrics section: Save count and Send count. These signals go beyond likes, comments, and shares, helping creators and brands see the value of their posts in a more complete way.

What’s new?

Until now, engagement insights on LinkedIn mainly reflected public actions. With this update, two private but highly meaningful interactions are now visible:

• Saves – When someone bookmarks your content to revisit later.
• Sends – When your post is shared privately through LinkedIn messages.

Why it matters

Not every impactful interaction happens in public. Many users prefer to keep a post for personal reference or share it directly with a colleague rather than repost it. By surfacing these private signals, LinkedIn gives marketers a better sense of how content spreads and resonates behind the scenes.

What this means for marketers

• Identify which posts drive long-term value through high save counts.
• Create resource-driven content (how-tos, templates, reports) that professionals want to bookmark.
• Spark team discussions with industry insights that encourage private sharing.