Instagram's Engagement Myths
Instagram CEO Adam Mosseri recently dismissed a popular belief: interacting with content similar to your own will not affect your post’s reach. He explained that while Meta's Edits app does currently give a modest reach boost, this is a temporary incentive designed to raise awareness of the tool, not a long-term strategy.
From Myth to Momentum: What Mosseri Clarified
- Using the Edits app helps briefly. It is a short-lived reach signal, not a replacement for solid content strategy.
- Liking or commenting on similar content does not boost your reach. Engaging with other creators does not signal the algorithm to favor your posts. What matters is how your content resonates with your audience.
Why This Matters for Content Marketers
Social platforms thrive on myths, hacks, and shortcuts. Mosseri’s comment is a reminder that only content which genuinely connects based on quality, relevance, and audience response will earn lasting reach. Temporary boosts from using Edits are useful but not sustainable.
Actionable Insights for Marketing Teams
- Use Edits strategically, not habitually: It is useful for creative polish and a short-term bump but should not be relied upon as a magic bullet.
- Focus on true content appeal: Hook your audience with relatable, relevant, or surprising content rather than targeting similar creators.
- Prioritize authentic engagement: Comments from real fans, shares, and quality watch time build sustainable reach.
- Report real performance: If your reach grows, attribute it to meaningful resonance, not algorithm tricks.
Final Note
At Smart 360 we believe amplification should come from authentic value, solid storytelling, and deep audience resonance, not from algorithm loopholes. Adam Mosseri’s clarification on engagement myths reinforces a truth we have always valued: build for connection, not manipulation.
