Social Media

Brands Rush to Catch Instagram’s New Wide Format Trend

Smart 360

Smart 360

— 1 min read
Brands Rush to Catch Instagram’s New Wide Format Trend
Image created by using Savoy Collective's IG post.

Instagram is testing a striking new video format that flips the usual expectations of Reels. Instead of vertical clips, creators can now upload ultra-wide 5120×1024 videos — looking more like a cinematic banner than a phone screen.

This new ratio delivers a panoramic strip that instantly stands out in the feed. Early examples show creators using it for landscapes, product showcases, and stylized edits that don’t fit standard 9:16 vertical.

Brands Join the Race

Brands are already quickly adapting to the format, experimenting with campaigns that highlight wide visuals and fresh storytelling. From lifestyle shots to product launches, marketers are treating the 5120×1024 ratio as a creative playground. The competition is less about being first, and more about who can use it most creatively. It’s still early days — but the industry is watching closely to see how this format will evolve.

Technical Notes

  • Uploads in 5120×1024 (or 5120×1080) are currently supported.
  • Editing software may require custom presets to export in this size.
  • The format is trending, but not yet officially documented by Instagram.

Why It Matters

For creators, this ultra-wide “banner” video offers a new way to break patterns in the feed and capture attention. For brands, it’s a chance to present campaigns in a distinctive format that sparks curiosity. Whether it becomes a lasting format or just a short-lived experiment, the 5120×1024 ratio is already setting off a wave of creative competition.

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